Types of media Courses

In today's fast developing world where the national, cultural and racial boundaries are shrinking and people are coming closer, mass communication is emerging very fast as a lucrative area of work which provides adventure, thrill and knowledge along with decent pay package and above all a sense of contentment. The career opportunities for mass communication courses lie in every aspect of media and other sectors. Getting a job after the successful completion of the Media course from a reputed Media institute isn't that hard, as the Indian entertainment industry and the news houses are fast growing due to the blooming economy. India has got the reputation of producing the highest number of movies annually and according to statistics; Indian electronic media is speculated to expand more expand in the coming 5 years creating large job vacancies for mass communication graduates.

Mass media is that particular channel through which the information is disseminated to a large number of the audience. The media industry in India has witnessed an extraordinary and unprecedented explosion in the recent years. Communication, technology and media have surpassed all barriers, and the entire global community has been brought together. Therefore in this era of fast evolving communication, numerous courses and studies related to media such as Bachelors in Mass communication or Diploma in Mass communication have also found solid grounds.

Courses like Masters in Mass communication have benchmarked to provide all the aspiring individuals, a comprehensive knowledge of media as a stream of study or a great career option. But for those students who avidly want to pursue a career in media must understand that Mass Communication courses not limited to journalism alone but includes every aspect of media such as Print, electronic and also the new media. Mass communication courses also allow you to choose your specialization according your liking and according you can chose among the various types of mass communication courses.

The various types of mass communication courses include:

Advertising - Promotion and endorsement of a product or service through various communication channels.

Film-Studied - Study of different aspects of a film like directing, acting, screenplay, producing, cinematography, script writing, sound recording and editing etc.

Journalism - The main purpose of journalism is to inform and enlighten the masses on various issues revolving them.

Public Relations - It basically deals with maintaining the public image of the organization.

Publishing and Printing - Study of the various methods used in printing and publishing industry.

Club Disc Jockey - It is the art of mixing and playing of music for an intended audience, mostly in a club-setting.

Radio Jockeying (RJ) - Conducting radio programs on various topics for the masses.

Video Jockeying (VJ) - The art of keeping the teeny boppers on their feet all night long.

Video Editing - Training in techniques and tools in the process of arrangement and modification of the video sequences.

Sound Editing - Creating and editing an ambient sound for movies or music video, video albums.

Animation - Creating 2D and 3D animations with VFX etc.

Anchoring - Includes hosting and presenting a television program.

Photography - Capturing a perfect moment at a perfect timing with a camera.

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Mass Communication as A Subject in Senior Secondary Level

Today is the world of free flow of information. The barriers between the countries have almost omitted and the world has turned out to be a global village. The whole information world has reached our door steps with the help of the Internet. It is now possible to reach to a mass number of people with different kinds of media like radio, television, the Internet, and many more. This type of communication is known as mass communication. It is more than interpersonal communication, as a large number of people are involved in it. Thus the importance of mass communication as a subject is growing day by day. It creates a global connection around the world.

The dissemination of information, knowledge, thought, attitudes and beliefs come under the sphere of mass communication. The modern mass media like newspaper, television, cinema, and the traditional media of social communication like puppet show, drama, dance and local meetings help in disseminating the ideas to the folks. The subject of mass communication covers a wide variety that includes modern as well as traditional media, the new communication technology and many more.

In the higher level, students are getting attracted towards this subject because of a recent boom in the communication technology of the world. With the growing popularity of the mass media, the educationists are feeling the need of introducing mass communication as a subject in the senior secondary level. By introducing this subject in the school curriculum, we can empower our future generation to be a part of the globally changing universe. Last year the Government of India had run a pilot project under which the subject was offered to some schools in the senior secondary level.

The success of the project opened up the doors for students to study mass communication as an elective subject in the senior secondary level. The Government assured that the Central Board of Secondary Education (CBSE) is soon going to introduce the subject in the schools so that students can reap the fruit of new communication technology. This subject will groom the students to continue their career in the media and communication world.

The salient features of this course are introduction to 5 principal mass media - film, television, print, radio and Internet introduction to the evolution of mass media an understanding of how the content of mass media shapes our thoughts, vision, ethics and action; analysis of the ways in which content is created in media; and, an understanding of creative and technical processes involved in film-making, television production, newsprint, radio and the Internet.

To introduce this subject in schools, there is the need of fulfilling some infrastructural requirements in the school’s first. The proper set up for studio, editing room, editing machine, cameras, projectors, and section in library dealing with social media books should be provided first to the students. The educationists of the country are viewing it as a job-oriented course that will open up new job opportunities for the students, not only inside the country, but in abroad also.

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